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Growth tool
CAC vs. LTV Health Grader
Compare the cost of acquiring customers with the value they create so you can scale channels with discipline, not hope.
CAC$50.00
LTV$600.00
Payback1.0 periods
Inputs
Your acquisition model
Keep these values in the same reporting period for the cleanest signal.
LTV:CAC ratio
12.0:1
Your acquisition engine is creating at least three dollars of lifetime value for every dollar spent acquiring customers.
0:13:1 target4:1+
Health gradeExcellent
Payback period1.0 periods
Recommended next moves
- Test gradual spend increases while watching payback period.
- Protect retention so lifetime value does not fall as volume increases.