Formula used
Break-even ROAS = average order value divided by contribution profit after COGS and fulfillment.
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E-commerce ad tool
Break Even ROAS Calculator
Find the exact ROAS your Facebook, Google, or TikTok ads need before each order turns profitable after product and fulfillment costs.
Break-even ROAS1.77x
Max CPA$48.00
Contribution margin56.5%
Inputs
Your order economics
Use per-order averages from the same reporting period.
Your numbers stay in this browser. Free calculator inputs are not stored on our servers.
Minimum break-even ROAS
1.77x
Your ads need to stay above 1.77x ROAS. That leaves up to $48.00 to acquire an order before profit hits zero.
0xBreak-evenHealthy
StatusProfitable ad room
Profit at current ROAS$14.00
ROAS formula
AOV$85.00Variable costs$37.00Break-even ROAS1.77x
- Treat 1.77x as the hard floor in paid ad reporting.
- Watch blended ROAS, not only campaign ROAS, when discounts or fulfillment costs move.
Guide
How to use the break-even ROAS calculator
Use this before raising ad budgets, judging a campaign, or deciding whether a product has enough contribution profit to support paid traffic.
Healthy benchmark
Healthy brands usually want actual ROAS meaningfully above break-even. If your break-even ROAS is above 3x, the product may need better AOV, lower COGS, or stronger retention before scaling ads.
Common mistakes
- Judging campaign ROAS without shipping, pick-pack, payment, or return costs.
- Using platform-reported ROAS when attribution windows over-credit the channel.
- Scaling spend when blended ROAS is below the break-even floor.