Formula used
Projected MRR compounds monthly by applying growth rate minus churn rate for 60 months.
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Subscription tool
MRR Churn Impact Visualizer
Forecast recurring revenue for five years and see how much more MRR you could keep by reducing churn by one percentage point.
Year 5 MRR$82,026
With 1 point less churn$147,290
Five-year lift$1,290,312
Inputs
Your subscription model
Use monthly growth and churn rates for a simple compounding view.
Your numbers stay in this browser. Free calculator inputs are not stored on our servers.
Churn reduction impact
$65,264
Cutting churn by one percentage point changes year-five MRR from $82,026to $147,290 in this model.
StatusGrowth is fragile
Net monthly growth2.0%
Five-year MRR forecast
Current churn 1 point less churn
- Reducing churn from 4.0% to 3.0% adds $65,264 of MRR by year five.
- Start with onboarding, failed payments, cancellation reasons, and usage drop-off alerts.
Guide
How to use the MRR churn calculator
Use this when growth looks healthy but retention is quietly reducing the long-term value of every new subscriber.
Healthy benchmark
Many subscription teams treat monthly churn below 2% as strong, 2-5% as a watch zone, and above 5% as a serious growth drag unless expansion revenue offsets it.
Common mistakes
- Looking only at new MRR while churn erases the base underneath it.
- Combining logo churn and revenue churn without understanding expansion revenue.
- Waiting to fix churn until acquisition costs have already increased.