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Pricing strategy tool

Good, Better, Best Tier Strategist

Turn a base delivery cost into a three-tier pricing ladder that uses charm pricing and premium anchoring to guide buyers toward the middle tier.

Good$82.99
Better target$149.99
Best anchor$202.99

Inputs

Your offer economics

Use the cost to deliver one customer, account, project, or subscription period.

Your numbers stay in this browser. Free calculator inputs are not stored on our servers.

Recommended middle tier
$149.99

Price the middle tier around $149.99. It sits 81% above Good and 26% below Best, making it the rational center.

StatusMiddle tier has strong margin
Better gross margin80.7%
Generated pricing ladder
Entry anchor

Good

$82.99

A clear starter option that removes price shock but leaves meaningful reasons to upgrade.

  • Core outcome
  • Self-serve setup
  • Basic support
Target choice

Better

$149.99

The package you want most buyers to choose. Put the strongest everyday value here.

  • Core outcome plus speed
  • Most-used automations
  • Priority support
Premium anchor

Best

$202.99

A higher anchor that makes Better feel rational while still serving high-intent buyers.

  • Advanced controls
  • Team workflows
  • Concierge support
  • Make Better visibly more valuable than Good, not just a slightly larger version.
  • Use Best as the anchor: premium enough to lift perceived value without making the ladder feel fake.
  • Keep feature names concrete so buyers can compare outcomes quickly.
Check margin floorForecast subscription revenue

Guide

How to use the pricing tier calculator

Use this when packaging a service, SaaS plan, or retainer into three tiers and you want the middle option to feel like the obvious value.

Formula used

Starter price protects your target margin; Better is multiplied from Good; Best anchors value above Better.

Healthy benchmark

A useful three-tier ladder often gives the middle tier the clearest everyday value and prices the top tier high enough to anchor perception without becoming unbelievable.

Common mistakes

  • Making tiers differ only by quantity instead of outcome, speed, support, or risk reduction.
  • Pricing the top tier too close to the middle tier, which weakens the anchor.
  • Letting the entry tier become so generous that buyers have no reason to upgrade.